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Segun Agbaje

GTBank fast-tracks digital content on Habari with social community platform

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As the race for adoption of latest financial technology (Fintech) in Nigeria’s banking system soars, pioneer technology-driven financial giant, Guaranty Trust Bank has sealed fresh deal with leading global distributor of digital content firm, Publiseer.
Publiseer is a digital publisher that helps African writers and musicians from low-income communities to distribute and monetize their creative works across over 400 digital stores in 100 countries, with just a single click and at no charge.
Recall that the technology service content distributor had won the OD Impact Challenge in and the Startup World Cup Nigeria Regional Competition 2019.
The partnership will deepen access and use of recently launched platform Habari, a social community designed to seamlessly deliver value-added contents beyond banking to account holders both old and new.
Majority of these contents cut across robust e-commerce platform for everyday buying and selling, comedies, music, videos, newspapers and magazines, and e-books.
Otherwise, GTBank sealed the new partnership with Publiseer to provide a personalized section on the platform for its e-books and music, to millions of customers who visit the platform for the contents.
Contents that will be aggregated in the content will be tailored towards values GTBank believe will engage millions of visitors at their point of curiosity and provide a wider reach for content providers beyond their current followership.
Explaining more, Toluwalope Alo, a senior official of the bank averred that “We look forward to developing a mutually beneficial relationship.”

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