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Airtel unveils ‘TRACEPlus’, video streaming, download platform

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Airtel Nigeria has sealed a partnership with Africa’s foremost music media brand, TRACE, to launch a first of its kind ‘free to browse’ video streaming and download platform, ‘TRACEPlus,’ offering consumers unfettered access to exclusive video content.

With the scheme, Airtel Nigeria subscribers will be able to access a huge variety of top rated content from the latest music videos to comedy skits, celebrity news and gist in Trace. Subscribers will also have the option to stream or download content based on their preference.

With over 3,000 videos, TRACEPlus represents one of Africa’s largest digital content libraries with contributions from world renowned content producers such as Clarence Peters, award winning Mark Angel and the very best of TRACE Naija.

After subscribing, customers will have access to content on celebrity gist, comedy skits, lifestyle, sports news as well as exclusive music videos featuring some of Nigeria’s top rated celebs including rave of the moment Tekno and Timaya.

Chief Commercial Officer of Airtel, Ahmad Mokhles, said “Airtel is constantly exploring new frontiers to develop innovative products specifically designed for the youths who are dear to the brand.

“The new ‘TRACEPlus’ is a testament to our commitment to providing our consumers top notch content at very affordable cost. Beyond entertainment, the product is also an empowerment tool as it gives content producers and developers the opportunity to generate income for themselves while doing what they love doing best”.

“TRACE Plus’s videos on the go platform represents another mobile innovation in TRACE’s digital evolution, made to fit the demands of the smart generation. We are widening our reach from TV to engage Airtel subscribers and the vibrant creative community and connect them in a fun and viral way, we hope you enjoy!” commented Olivier Laouchez, Founder and CEO TRACE Group


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