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Union Bank’s elite banking service to go nationwide soon— Odulate

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Head, Elite and Royalty Banking at Union Bank of Nigeria Plc, Dayo Odulate has revealed that plans are underway to extend its new product, Elite Banking segment to all branches nationwide from next year.

The deal is part of continuous rebranding to deepen brand loyalty and raise customers access to unique banking services that fit their lifestyle.

She said “We recognise the need to pay special attention to the emerging middle class and this clearly shows how we intend to engage with our Elite Banking customers and support them fully in achieving their life, career and business goals and dreams.”

The new initiative provides emerging middle class customers opportunity to enjoy personalised banking services which are usually reserved for high net worth individuals.

The services include the provision of a relationship manager dedicated to them, access to exclusive lounges at select Union Bank branches where they can carry out banking transactions privately; and priority pass cards that would grant them access to 850 airport VIP lounges around the world.

Speaking at the event, Mr. Ibrahim Kwagarna, bank’s executive director Public Sector, said the move was part of efforts at reinvigorating its operation in line with current realities.

He said the launch of the segment is in line with the bank’s objective of providing simpler and smarter banking solutions to its customers; adding that this would be extended to cover all the banks’ branches.

The scheme launch, which started in Lagos before the Abuja event, would be replicated in all the branches of the bank nationwide.


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