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Brand loyalty of Fidelity Bank has shut up as about six customers of the bank have won N8 million at the monthly draw of its Get Alert in Millions promo in Lagos recently.
The digital draw produced two winners –Nse Stephen Usen of Lagos zone and Ismaila Sani Bello of Kano – who went home with N2 million each, while the rest got a million Naira each.
The new millionaires are Oyedele Yetunde Muka from South West zone, Christabel Okwudiri Nwachukwu from South East and Ojo Augustine from the South South zones.Twelve other customers got generators and refrigerators as consolation prizes.
Speaking at the event, the lender’s Head of Regional Bank, Mr Obaro Odeghe, said the bank decided to award two million Naira each to the winners from the areas where the bank witnessed tremendous growth.
“The promo only rewards the North and Lagos zones where we have recorded enormous success. That is why the N2 million promo prize was given to each of the winners from those areas,” he added.
On the cash reward, he explained that it was given to cushion the effects of recession on its customers
His words: “At this time, the Get Alert in Millions Promo is only to reward our customers who have been with us over the years by focusing on their well being. At this time, we know that there is recession, and it is quite auspicious to put cash in the pockets of our customers and help them address their needs.”
In a related development, the Chief Information and Operations Officer (COIO) of the bank, Gbolahan Joshua, has advised financial institutions in the country to explore fresh ways to utilise the increasing wealth of customer data available to them to drive sustainable growth.
Joshua made the call at the 2016 Nigeria Retail Banking Workshop organised by CIUCI Consulting in Lagos.
He called for the development and implementation of policies that would provide banks with the required flexibility to utilise available customer information as well as sophisticated digital channels and systems to drive new levels of customer engagement.
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