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Can Samsung Recover Lost Android Market Share in Nigeria with A04s?

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Last week, Samsung Nigeria in Lagos officially launched the Galaxy A04s into the Nigerian market.

The smartphone, which is packed with 4G/64 GB & 4G/128GB storage variants expandable to 1TB, runs on a One UI Core 4 and supports Dual SIM, built with a glass front and plastic back with a side-mounted fingerprint sensor. It also comes in attractive color variants of Black, Green, Copper and White.

“Today is quite remarkable as we introduce Galaxy A04s, ‘The Eagle’. People want a device that is convenient, safe and affordable. They want a device that is a one-stop shop to enjoy watching movies, playing games, and be productive at the same time. The Galaxy A04s speaks to these needs,” said Charlie Lee, Managing Director, Samsung Nigeria.

He explained that the Galaxy A04s is another pocket-friendly mobile device from Samsung launched in Nigeria to edge out the competition, ahead of other emerging markets.

“The Galaxy A04s is an impressive device at excellent value that builds on our growing Galaxy A Series portfolio. With the Galaxy A04s, our customers can experience next-generation performance, demonstrating Samsung’s commitment to providing accessible devices without compromising on quality,” he added.

Also commenting on the device specifications, Stephen Okwara, Product Manager, said: “Galaxy A04s, ‘The Eagle’ has a 50MP front-facing camera and 5MP selfie so that you can click some life-like pictures. Features on the rear camera setup include Digital Zoom, Auto Flash and Touch to focus.

In addressing the current economic situation, Joy Tim-Ayoola, HOD MX division added that Samsung through a pay small small scheme called Flex Pay has provided the opportunity for consumers to buy the device and pay in 3-12 months’ installments as low as N11,000 per month. And that is not all, customers can also repair their screens for as low as N12,500 with no limits to frequency or time.

The Galaxy A04s Price in Nigeria

According to Chika Nnadozie, HOD Marketing, “The introduction of the Galaxy A04s promises to improve the position of Samsung in the mass market segment of the mobile phone market especially with its price positioning”.

The recommended retail price for 4+64GB is N96,000 and 4+128GB is N103,000 and devices are readily available at authorized dealer stores nationwide and online partner stores.

However, industry observers say with high price, there are strong indications that the likes of Tecno and itel will continue to dominate the Andriod market in Nigeria considering their varieties of cheaper Android phones dominating the market.

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