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MTN’s Group targets being leading digital platform by 2025

MTN Group has said it’s Ambition 2025 is aimed at “Leading digital platforms for Africa’s progress.”

Accordingly, it averred that the new target has ushered in a new look that is aligned to its evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.

The said “Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.

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