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MTN Group has said it’s Ambition 2025 is aimed at “Leading digital platforms for Africa’s progress.”
Accordingly, it averred that the new target has ushered in a new look that is aligned to its evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.
The said “Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.