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NBC names Matthieu Seguin Managing Director

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Former General Manager for Coca-Cola HBC Ireland and Northern Ireland, Matthieu Seguin, has been announced as the new Managing Director of the Nigerian Bottling Company (NBC).

Accordingly, Seguin succeeds George Polymenakos who was appointed in August 2016.

A statement issued by the firm in Lagos by the Public Affairs and Communications Director, Mr Ekuma Eze, explained that Seguin will lead the organisation and its over 2,700 employees to deliver growth, business optimisation and profitability for Coca-Cola Hellenic business in Nigeria.

NBC averred that Seguin was a thoroughbred professional with multi-industry experience and a remarkable track record in business turnaround as well as a strong passion and commitment to people development.

Having served in different capacities in top management positions, NBC disclosed that Seguin was not new to the company or the Nigerian business environment, having previously worked in NBC as the commercial director between 2011 and 2016.

Additional details of the statement showed that “Seguin joined Coca-Cola HBC in December 2009 as Group International Customer Director.

“In May 2011, he was appointed the Country Commercial Director for Nigerian Bottling Company. Before this, he had worked with Procter and Gamble for almost 18 years in different commercial roles across Europe, Middle East & Africa.

“During his time as General Manager for Coca-Cola HBC Ireland and Northern Ireland, Seguin led the organisation through a period of considerable success, delivering profitable growth through focus on prioritisation, simplification and team development.”

Seguin is said to be an alumnus of the INSEAD School of Business, IMD Business School and Ecole de Management de Normandie.

He has equally served on various boards including; Member of Board of Repak Ireland; Member of the IBEC National Council and Chairman of Food Drink, Ireland’s Prepared Consumer Foods Council.

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