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Market research conducted by Business Hilights Intelligence Unit barely two months after several new high caliber android phones were launched into the Nigerian market has shown that over 80 per cent of Nigerians ready to buy new android powered phones go for London refurbished phones.
Many respondents agreed that their driving forces in going for refurbished phones include their cheap price, easy to use, long lasting batteries, accessibility and availability of several features coming with newly launched phones.
On why they run away from newly launched phones, over 85 per cent of respondents say the economy as it is does not support unnecessary rush for new phones when there are credible alternatives that will give you almost same services with minimal cost.
London refurbished phones come in different brands that are known worldwide including HTC, LG, Sony, Samsung, Nokia, and so many other brands with high level of serviceability.
They can be found tested OK and in good working conditions across several phone shops in show glasses within every market and the market survey showed that every six out of 10 youths are using refurbished phones.
Though leading android phone companies have been fighting for the stoppage of the imports, analysts say they do so in order to push up the prices of their new products because they have observed that Nigerians are so much enticed by new phones with one or two minor but new features to drive sales and competitive edge over others.
Some of the newly launched android phones in Nigeria include Google-backed Freetel Ice2, TECNO Spark and TECNO Spark Plus, Motorola and the latest, Afrifone, Ferophones, Samsung Galaxy Note 8.
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