Business Hilights
Tracking Nigeria's Headline Business News Online

Rush for new Google-backed Freetel ICE 2 smartphone deepens in Nigeria

Market survey conducted by dealers in smartphones in Lagos has shown that buyers and requests for the newly unveiled Google-backed Freetel ICE 2 smartphone is now unprecedented in the history of new devices.

It would be recalled that the device was launched on Thursday September 14th, in partnership with Google, MTN and TD Mobile, Sub-Saharan Africa’s biggest mobile devices distributor.

The Google-backed AndroidTM smartphone sells for N13,000

Already, more Nigerians looking to get their hands on the high-quality, pocket-friendly smartphone are rushing to MTN in order to pre-order for the next shipment which is expected in the country soon.

According to the sole distributor, TD Mobile, the ICE 2 smartphone is one of many devices from the stable of Freetel, Japan’s largest selling smart phone brand in open market.

The attractive price-point of the ICE 2 smartphone is seen by analysts and industry experts as a major factor, that will not only make it one of the fastest selling devices in the market, but a significant selling point that will boost the pace of smartphone penetration in the country.

Business Hilights also gathered that apart from being Google GMS certified, confirmation that it meets Google’s performance requirements and properly runs the Google Apps; the Freetel ICE 2 also comes pre-loaded with some of the latest software and security updates from Google including Google Play Protect: a newly-developed software which continuously works to keep one’s device, data and apps safe; Google Street View and Google G-Board, an app which allows the user type in the local Nigerian languages.

Powered by Google’s most recent Android operating system – Android 7.0, the device also comes pre-loaded with Worldreader’s free e-library of over 40,000 e-books, which enables Nigerians to read their favourite book at no cost.

Besides, the smartphone is pre-loaded with MTN’s latest apps including MTN Music Plus while all customers who buy the device also get to enjoy double data bonus on every data bundle they buy for three months, courtesy of MTN.

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