Business Hilights
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StarTimes struggling for DSO market share, introduces Digital TV sets

Pioneer Digital Switch Over (DSO) driver in Nigeria, StarTimes has introduced digital television sets at a lower price to wrestle slipping market share from peers

The pay TV Company said it is committed to new innovations and technologies that enhance digital TV experience for Nigerians over the years, and is now offering one of the most endurable Digital LED TVs at affordable prices.

The company had been trying to grow over the years, but stiff competition coming from other competitors including GOtv has continued to put it on its toes especially in Lagos and other cities that have been connecting to DTV like Abuja, Jos and recently Kaduna.

Explaining issues recently, the Marketing Director, Qasim Elegbede revealed that the new StarTimes integrated digital TV sets are built with an upgradeable operating system, full HD LED screen category, 2 HDMI ports, 5MM Bezel, 1920*1080 resolution, 8W*2 digital noise filter system and 100-240V, 75W Voltage. It has 12 months’ warranty and are all pre-installed with over 100 pay TV and free-to-air channels that allow users enjoy instant access to digital TV.

He said as a growing digital TV operator in Africa, StarTimes is passionate about the digital TV revolution. Nigerians will continue to enjoy the best of digital television entertainment and experience with a plethora of enjoyable programs in higher definition (HD) images at very pocket-friendly rates.

According to him, “StarTimes Digital TV will enhance the viewing experience of Nigerians while offering credible, quality and outstanding entertainment experience at a quite competitive price. With five sound modes and an earphone port, the rich acoustics delivered crisp surround sound effect to keep you on the edge of your seat. It enables you to conveniently enjoy movies, music and other audio and visual resources stored in your flash disks, hard disks or other devices via the USB Port or HDMI port with a cinematic experience”.

Business Hilights recalls that Nigeria’s DSO is currently driven by two major Signal Distributors including ITS and Pinnacle Communications and there are several Set Top Boxes (STBs) manufacturers who are producing decoders.

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