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Don’t outsource strategic part of your business, Prof tells Ghanaian businessmen

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Leading global scholar and Professor of Marketing and International Business, University of Winnipeg, Canada, Satyendra Singh, has called on business operators and company owners not to outsource the most important aspect of their operations.

Speaking during a public lecture, in Accra on the topic; ‘How Business Intelligence and Outsourcing can Build New Product Development Capabilities for Firms in Emerging Markets’, he averred that the best outsourcing option can be peripheral ones so that the business entity could have time to focus on their core mandate for sustainable growth.

Prof Singh who doubles as the Executive Director, Academy of Business and Emerging Markets, advised Ghanaian banks and financial institutions to adopt internet or online banking services to enhance efficiency and customer satisfaction.

According to him, modern banking must take advantage to integrate into the global economy by outsourcing their online banking operations in order to remain competitive.

He argued that businesses that form strategic partnerships through outsourcing to enhance their capacities and quality of their products and services do better in times of shocks.


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