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ADVAN sees digital economy becoming global economic driver in less than 2 decades

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Rising from its recently concluded Advertising Association of Nigeria; 2017 ADVAN Industry Dialogue in Lagos, the members have disclosed that digital economy will create jobs valued at nearly $100trillion by 2025.

While decrying that about $40billion is lost to digital advertising, the Chief Executive Officer of MediaFuse Dentsu Aegis Network, Mr. Emeka Okeke, raised issues on trends in the media, saying Nigeria has to key into what is happening in the digital space if it intends to tap into the emerging multitrillion dollar digital economy space.

The Forum comprised of advertising practitioners in the integrated marketing communication.

Okeke noted that “Looking at what is happening around the world. In 2017, the world would remain an uncertain place, and because Nigeria is not outside the global ecosystem, and if you look at event that around the world like the United kingdom, United States of America, France etc Nigeria has to key into what is happening around the world.”

“We will continue to be unsettled in 2017, if Nigeria does not key into what is happening around the world in terms of digital consumption.”

He hinted that data will drive competitiveness, so Nigeria has to decide where to belong in the global digital competitiveness.


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