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The Chief Executive Officer of Fidelity Bank, Nnamdi Okonkwo, was recently decorated with eight awards won by the Bank’s ‘Tough Job’ campaign at the recently concluded 2016 Lagos Advertising and Ideas Festival (LAIF).
Details made available to Business Hilights show that whereas Tough Job won Silver for Radio, another Silver for Film, a Bronze for Best Use of Production Design & Art Illustration whilst the Bank’s logo unveil took home a Bronze in the Radio category.
Fidelity Bank’s (Our Word) campaign won Bronze in Radio under the Investment & Other Financials products category whilst ‘Tough Job’ picked bronze each for “Best Use of Film Editing” and Film prize, under the Bank & Investment category.
In his remarks, Fidelity Bank’s corporate Head Office, dedicated the feat to the Bank’s esteemed customers saying “to be recognized at LAIF validates the hard work that we have put into the development and execution of our new corporate identity”.
While pointing out that the bank has not only raised the bar in the area of customer service delivery with the awards, the image maker noted that Fidelity Bank remains focused on attaining its renewed vision of becoming a vibrant and millennial brand.
He noted that the new identity reinforces its overall transformation and also strengthens its focus on the youth segment and overall service excellence.
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