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There is no fake Amstel Malta in circulation— SON

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For clarity sake, the management of the Standards Organisation of Nigeria (SON), has described claims of a fake Amstel Malta in circulation as unfounded.

While reaffirming that Nigerian Breweries Plc has met regulations bordering on safety and quality requirements, SON in a statement assured consumers of safety of what they are consuming even as the agency added that the brewing firm has also complied with all requirements of the new National Industrial Standard (NIS) logo.

In an interview, the Deputy Director of the agency, Fred Akingbesote, explained that the NIS logo on Amstel Malta, a formulated malt drink from Nigerian Breweries is the highest mark of quality from SON and commended the management of Nigerian Breweries for its commitment to the highest quality standard.

According to SON, Nigerian Breweries is one of the first companies to adopt the new NIS logo, which was launched in September 2015.

As part of rebranding the drink, Nigerian Breweries had in August 2016, launched a new credential campaign tagged, WhyAddMore.

A statement from the company explained further that “Shortly after the campaign, a picture went viral that a fake version of the Amstel Malta is in circulation. This was because the new packaging wore the new NIS logo while the old packaging had the old NIS logo of the Standard Organisation of Nigeria”, the firm explained.

Also, Nigerian Breweries Plc Corporate Affairs Adviser, Kufre Ekanem, explained that Amstel Malta was one of the first brands to comply with SON’s directives.


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