How Ecobank’ll dominate market leadership with e-payment space, by Kie
The managing director and chief executive officer of Ecobank Nigeria Plc, Mr. Charles Kie has revealed a new strategy that will take the bank to leadership position in electronic payment space.
According to him, the newly launched Mobile App and Masterpass QR will uniquely leverages the power of digital transformation to deliver real convenience to customers seamlessly.
Kie said the new platform clearly gives Ecobank the scale and capacity to achieve its 100 million customer base ambition in a profitable and sustainable way.
Business Hilights recalls that Ecobank recently launched Mobile App and Masterpass QR. Besides, the financial group is also the first bank to issue Masterpass QR in Nigeria, which reaffirms its pioneer position in bringing convenient international digital payments products to delight its customers as the bank is also the first to issue International MasterCard payment cards in Nigeria.
Investigations show that Ecobank Masterpass QR, makes electronic payments safe, simple and smart. It improves customer experience with a clean front-end design and a built-in sophisticated and secure supporting technology. Payments are made by customers scanning a quick response code, displayed at checkouts on their smartphones, or by entering a merchant identifier into their feature phones.
In a recent forum for customer awareness in Lagos, the Head, Consumer Distribution, Ecobank Nigeria, Tunde Kuponiyi, said the sensitization exercise which was held in different parts of the country, is to create awareness amongst members of the public on the benefits inherent in the global digital payment platform, stressing that, the technology makes electronic payments safe, simple and smart.
Many of the bank customers who spoke to Business Hilights said the bank has increased service delivery and timeliness in attending to customers.
