Wema Bank and Etisalat Nigeria have partnered to introduce WemaEasySavers, a Tier-1 savings account aimed to ensure financial inclusion for more Nigerians especially the youth.
The product is designed to drive financial inclusion and deepen uptake of accounts to help medium and small businesses to grow and consolidate.
WemaEasySavers is an easy to open and use account designed to enable under-banked and unbanked Nigerian youth achieve their financial goals while operating a regular bank account through their mobile phones.
The bank said the new deal will among others things, enable Wema Bank’s new drive to expand its presence in the youth market and also forms a strong part of Etisalat’s commitment towards driving the achievement of the Federal Government’s financial inclusion goal.
The bank, which recently launched its USSD banking code *945#, is seeking to leverage the market-wide acceptance of the product and Etisalat’s strong appeal in the youth market to bring onboard new customers using a unique code *945*10#.
Adia Sowho, Director, Digital Business, Etisalat Nigeria, said the partnership is significant for the telco as a youth-friendly network.
According to her, “We are delighted at this partnership with Wema Bank as it provides Etisalat another platform to enable Mobile Financial Services that will empower the youth segment. Etisalat is passionate about the development of Nigerian youth and we continuously seek ways to add value to their lives, and Wema Bank also shares this same vision.”
In his remarks, Dotun Ifebogun, head of Retail Group at Wema Bank, welcomed the partnership as a significant milestone for the bank, saying “We have a renewed focus on the youth market because we know how important the youth are to the growth and expansion of the Wema brand. That is why we launched the WemaEasySavers account in partnership with Etisalat”.
