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Airtel unveils ‘Data is Life’ drive for Smart Speedoo, partners Aviat for enterprise dev

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Telecoms company, Airtel Nigeria, has launched a new thematic campaign, ‘Data is Life,’ to reposition its flagship data value offering, SmartSpeedo.

This is as Aviat Networks, Inc., the leading expert in microwave networking solutions, has announced that it was selected by Airtel Nigeria as its countrywide managed service partner (MSP) for enterprise access.

Aviat Networks, Inc. works to provide dependable products, services and support to our customers. With more than one million systems sold into 170 countries worldwide, communications

The new ‘Data is Life’ campaign, which has earned over one million views across digital platforms in less than one week of its unveiling, is currently the rave of the moment, especially amongst young telecoms consumers.

The creatively packaged ‘Data is Life’ thematic campaign underscores Airtel’s revolutionary product, SmartSpeedoo, which offers unique mobile Internet experience to telecoms consumers in Nigeria.

According to the telco, a 360 degree advertising solutions has been deployed to drive the new campaign, which tells a story of life with and without data.

Commenting on the ‘Data is Life’ campaign, Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, said: “Without a doubt, the new thematic campaign is a glowing testimony to our belief that connected people are inspired people. We connect Nigeria’s people to each other, empowering them to create opportunities, dream big and live well.

“At Airtel Nigeria, we provide globally admired and reliable mobile Internet services to give Nigerians an easy and dependable way to connect to the world. We bring everything mobile Internet to everyone.”

The new campaign has an inspiring narrative, featuring a man who was lost on an island and could not get help despite several efforts. This is a metaphor for how digital natives feel when they are out of data or are on an unreliable network.

 ‘Data is Life’ campaign for SmartSpeedoo will run on different media channels including radio, out of home, and digital platforms.

According to the Aviat deal with Aritel, Aviat will deliver CTR microwave routers and point-to-point and point-to-multipoint radios and applications such as network monitoring and proactive and corrective maintenance.

“Enterprise connections are seen by mobile operators as strategic as operators must go beyond traditional services and into higher value services to enable ARPU growth,” commented Michael Pangia, president and CEO, Aviat Networks. “Our broad portfolio for enterprise connectivity including products and services can help enable operators to provide these strategic services.”

“Airtel is very proud to partner with Aviat Networks in Nigeria with its 50-year history in the microwave industry and trusted expertise in radios, architecting networks and enabling service delivery,” commented TawaBolarin, Enterprise Director, Airtel Nigeria.

Aviat Networks expects to receive orders under this contract to begin this quarter.


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