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Nigerian celebrities lead new Samsung campaign, ‘Open Your Mind’

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Leading electronic device manufacturer, Samsung is now deepening its commitment to producing innovative, life-changing products and services as it begins new campaign tagged, “Open Your Mind” to drive brand loyalty.

Details from Samsung Electronics West Africa show that the campaign will demonstrate Samsung’s commitment to innovation, quality and service to its consumers. The campaign will also serve as a reminder to consumers of Samsung’s unflinching support in the provision of world class devices that would help them in realizing their dreams and potentials.

Emmanouil Revmatas, Director and Business Leader, Information Mobile and Technology, Samsung Electronics West Africa, said that as the market leader in smart devices and solutions, “Samsung will continue to bridge consumer expectations of what a premium mobile experience should feel like with a readiness to delivering the best-in-class solutions that combine the strengths of Samsung’s mobile innovations.”

The “Open Your Mind” campaign will feature celebrities such as popular Nollywood actresses, Joke Silva and Funke Akindele; celebrated radio personality, Tolu Oniru Demuren popularly known as Toolz; comedian, Ali Baba and a host of others. In the course of the campaign, Nigerians will be availed the opportunity to know and understand the inspiration, dreams and the place of innovation in the accomplishments of the respective careers of the celebrities. These celebrities inspire people every day and innovation is at the heart of what they do to remain engaging and inspirational to their teeming fans. This is similar to the nexus that exists between Samsung and its consumers.

Samsung’s culture of innovation transcends high-quality product offering; it includes services, which are geared towards making a difference in the lives of consumers. “Samsung will continue to provide cutting edge technology enabling consumers realize their potentials through innovation and technology. We hope to inspire progress and spur dreams to success through this campaign,” says Revmatas.

The “Open Your Mind” campaign is a follow-up to the 2015 Samsung Electronics West Africa brand theme, “Dream Your Dream” which seeks to nurture the aspiration of young Nigerians who have great dreams with the potential to impact the country positively.


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