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Diamond Bank opens new savings window for kids, youths

As a way of laying a foundation for early banking and savings culture for Nigerian youths and kids, Diamond Bank Plc has opened a window of money management opportunity that enables parents and guardians to plan and save for the future of their children through a simplified high-interest yielding target savings plan.

Known as Diamond Future, does not only enable parents to save but also to teach their children to develop healthy savings habit  and build prudent expenditure profile and diverse investment portfolio.

A statement by the bank Wednesday said the Diamond Future was created and launched into the market in 2014 but refreshed to help parents meet set savings targets for their children and accomplish their future financial goals and needs.

The Diamond Future is a savings account designed for children for ages 0-17 years, and offers a well guided and structured plan with the opportunity of earning high interest rates, according to the lender.

The bank’s spokesperson, Chioma Afe, stated that a major reason for creating the product was to instil in children the value and dignity of starting early to chart healthy financial course in life, and deepen financial inclusion by integrating the children into the banking community.

Experts say such foundational products will raise the brand loyalty of the bank in future generations who had grown using the savings window.[