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Coscharis, Ford lights Nigeria’s auto market with new Edge

Coscharis Motors has unveiled the 2016 edition of Ford Edge, which comes loaded with sophisticated technologies including active noise control and pre-collision assist/pedestrian detection.

The event, which was held in Lagos, was witnessed by officials of the Ford Middle East and African Region, led by the Chief Executive Officer, Mr. Jacques Brent.

The President, Coscharis Group, Cosmas Maduka, said the introduction of the new Ford Edge to the Nigerian market is not to allow the gloomy recession deny the fans the opportunity of having the latest Ford masterpiece in their garages.

He said the coming of the car after the 2016 Ford Explorer and all-new Ford Figo, is a confirmation of the automaker’s continuous improvement and innovation on all its line-up.

He noted that the Edge comes in three variants – SE, SEL and Limited, all of which have striking designs and assert their presence on the road, either in motion or in parking position.

The new Ford Edge is an upscale sport utility vehicle that delivers premium levels of comfort, sophisticated driver assistance features and class-leading driving dynamics, adding that its Ford Adaptive Steering automatically adjusts the steering ratio according to speed to optimise manoeuvrability and precision.

In a statement on the new Edge, Ford quotes its Regional Sales and Marketing Manager, Customer Services Division for sub-Saharan Africa, Rob Johnston, as saying, “The spacious and high-tech Ford Edge responds to our customers’ demands for a premium Ford SUV.

“Offering cutting-edge style with commanding presence and high specification including Ford Intelligent All Wheel Drive, the Edge makes advanced technologies and premium quality more accessible to the growing numbers of SUV customers around the world, and in Africa.”