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Spectranet deepens convergence of lifestyle with fresh campaign

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Foremost 4G LTE services provider, Spectranet has launched Phase 2 of its marketing campaign, designed to celebrate technology as an enabler of a quality family lifestyle in the 21st century.

During the lunch, Mike Ogor, head of marketing, said “what we are doing is an extension of the first campaign which was used to launch the new proposition in the market place. Following this, we observed that consumers accepted our new value proposition, connected with it and were enjoying it. Thus, it was only rational for us to improve on the conversation in such a way that it let us see what more we can do with Spectranet 4G LTE in this clime”.

Chief executive officer of Spectranet said “Family is the most important institution to us as and we appreciate the importance of that relationship as well as a series of connecting activities that helps us share love, affection as well as empathy in the household, Today, all these can be expressed without the consideration of distance”.

“In the next phase of the campaign, distance, as a word alongside the word impossibility, is what we are taking away from the dictionaries of our subscribers and those that associate with the Spectranet brand.

He said the world is now within your fingertips and we are proud to say that our leadership position, as the foremost 4GLTE company, puts us in a position to lead the conversation on where our subscribers and the market should go, especially now that we have improved and expanded on our network quality in a manner where even video streaming is the standard conversation.

By design, the new campaign is a national campaign that will be exposed on all possible channels of engagement from social media, through traditional media.

It will be recalled that Spectranet 4GLTE brand has been adjudged the most innovative and respected 4G LTE brand in the country by four different institutions since January 2016.

Spectranet aims to continue to set the pace in the industry and to show its leadership as well as consumer centric nature. Recently, Spectranet enabled the first Netflix server in West Africa.


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