By way of deepening customer loyalty ratings and encouraging brand identity, Dangote Group at the ongoing 2016 Lagos International Trade Fair, holding at Tafawa Balewa Square (TBS), Onikan, Lagos, have resorted to giving their products to consumers at pocket friendly prices.
Understanding that trade fairs are platforms for promoting businesses, especially Micro, Small and Medium Enterprises (MSMEs) which constitutes the bedrock of economic growth of Nigeria, Dangote Group has remained one of the most consistent in massive attendance.
A recent document by the National Bureau of Statistics (NBS) puts the number of MSMEs in Nigeria at over 17 million, with a total employment of over 30 million.
Companies under the staple of Dangote Group are adding colour to the ongoing fair with array of goods on display. Companies in the group offering consumer goods at the fair are Dangote Sugar Refinery, NASCON Allied Industries Plc (Dangote Salt), and Dangote Flour.
Other companies from the stable who have established a help desk at the Group stand to handle inquiries include-Dangote Cement, Dangote Rice and Dangote Refinery. A sister company, Dansa Foods is also at the Fair, offering their brand of table water, Mowa premium drinking water.
A visit to the stand showed that some products on display at the fair include Dangote sugar, Dangote Flour, spaghetti, noodles and macaroni Dangote salt, Danq (seasoning), tomato paste. Dangote Sugar will be offering customers different sizes of granulated sugar packs at the fair.
A statement from Corporate Communications Unit of Dangote Group, said the fair has become a veritable venue for introduction of new innovations to Dangote products and that visitors to the group pavilion at both fairs will have the opportunity of buying products of these companies at reduced prices.
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Dangote Flour is offering customers a wide range of products at discounted prices. Buyers are going with several gifts as reward for purchasing Dangote Flour products. Products at the stand include-Dangote Noodles, flour for baking, wheat meals, spaghetti and macaroni.
Dangote Group is of the view that the trade fair is coming at an appropriate time, close to the last month in the year. This affords traders and dealers the opportunity to buy and stock their shops while end users buy for yuletide.
