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Chairman of Heritage Bank Plc, Mr. Akinsola Akinfemiwa has revealed that the driving force of the lender is anchored on People, Partnership and Process (PPP).
He explained that the bank had relied on the PPP over the period of its existence to raise commitment on sustainable growth to build the bank as an emerging systemic important bank in Nigeria.
The Chairman, represented by Mr. Adetola Atekoja, a director of the bank disclosed this at the bank’s premier investors’ forum held in Lagos.
He remarked further that “Our ambition to emerge as a systemic important bank remains the underlying essence of our next growth phase strategy.”
“The foundational element of our strategy – People, Partnership and Process will be recalibrated to match the rapidly changing needs of our customers, especially, as we deploy a full steam retail banking franchise.
Akinfemiwa added that the bank is on a growth track and is not unmindful of the headwinds facing the domestic economy, adding that “We remain very optimistic that the Heritage Brand will continue to surf over the current economic tide through our collective efforts to remain an enduring institution.”
Going forward, he said “Looking into the future, he said the bank was confident that it would continue to grow by appealing to key client segments, especially in the retail space, an important and growing market and that they would also continue to focus on underpenetrated banking segments and building loyalty amongst the bank’s existing customer base”.
He told the forum that the business combination with Enterprise Bank Limited in September 2015 was a commendable success, adding that this was reflective of the commitment of the staff, support of their customers and the degree of investors’ confidence in the bank.
Analysts say over the last three years, the bank has committed its efforts and resources to the building of an enduring and resilient banking franchise in spite of the challenges in the macroeconomic space, adding that in the midst of the stormy realities presented by events within the political and economic environment, the bank has continued to pursue its strategic aspiration of not only being stable but stronger.
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