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We groom Startups for early survival in Nigeria—Jumia

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Jumia Travel has explained the secret of the success for its trainees after beginning businesses.

The group said “at Jumia Travel, we believe there are other elements that are as important as capital for a business to grow”.

“Some of these will include, but not limited to, creating a comfortable environment for startup owners and investors to relate, providing essential support to ensure that the business survives and caters to the socio-economic environment by creating jobs, providing substantial dose of mentorship, business advisory supports, peer learning network and enriching the development process for these startups.

“There are a number of platforms created by individuals and some by a group of individuals who are committed to helping others grow their businesses.

The second edition of the Lagos Startup Week was held at Oriental Hotel Lagos. It was a weeklong of activities – from paper presentation to panel discussions and Q&A sessions. As a supporter of SMEs, Jumia Travel was among the many sponsors of the event.

The Managing Director of Jumia travel in Nigeria Kushal Dutta who was a panelist spoke on the “The Future of Ecommerce, Retail and Payments in Nigeria”.

During the panel discussion, Kushal made some interesting revelations about digital penetration. For instance, he made a distinction between internet penetration and e-commerce penetration. According to Kushal, these two are often misconstrued to be same. The success of e-commerce largely depends on internet penetration because if people don’t have access to the internet, it becomes impossible for them to transact on any ecommerce platform.

He stressed that because of the high penetration of the internet, it’s profitable to spend money on online promotions as it has the potential to impact ROI measurably through online sales.


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