Leading fast moving consumer ready to consume products, Viju Industries Nigeria Limited, has unveiled three new products including Viju Malt Drink; Viju Baked Yoghurt and Mama V Tomato Paste.
In his remarks at the launch, the Assistant Chairman, Viju Industries, Tom Hu, said the new products lunch is part of the group’s commitment towards providing high-quality products to the Nigerian market.
He noted that the new products are as a result of the company’s redoubled efforts to return to the Nigerian market with richer products of better quality and service.
Business Hilights gathered that the launch is coming after a year of preparation which made the products to come with very high quality and taste to deepen good nutritional value.
Hu averred that Viju milk, which remains its flagship product has made the necessary innovation on the basis of the original formula with the modern technologies, which has brought the nutritious and delicious beverage to West Africa.
Earlier in her demonstration, the Quality Control and Regulatory Manager, Okafor Ifeoma Tracy, observed that “Just like our other products, this one is special because they have all the nutrients. Due to the demand we have been getting from our loyal customers, we decided to go a top notch to produce a fusion of malt and milk, which is full of vitality and all the rich goodness of malt, and milk in it.”
According to her, though the compulsory processes of certifying the products by regulatory agencies delayed its launching into the Nigerian market, “Coming into market at a season of celebration gives us the edge to win the consumers, to enable our customers have that nutrients they need for their daily activities.”
