In the modern world, people are making an everyday compromise between the opportunity to constantly stay connected, or preserve their privacy.
Experts say the more people use different internet services, the more difficult it is for them to keep their personal information confidential. Moreover, maintaining a mobile lifestyle requires users to be available whenever and wherever they are, because their social connections, earnings, well-being and even emotional balance depend on this. Kaspersky Lab’s solutions allow people to not only stay connected whatever the circumstances, but also ensure their privacy online.
Accordingly, Kaspersky Lab has updated its key range of solutions for home users, designed to safeguard everything that is valuable to them – privacy, money, memories, piece of mind for their loved ones and much more, in addition to protecting against cyber attacks.
In the company’s essential products – Kaspersky Free and Kaspersky Anti-Virus – functions have been added to protect users against the newest and most advanced cyberthreats. Improvements have also been made to the performance, ease of configuration and detection efficiency of the product line’s premium solutions – Kaspersky Internet Security and Kaspersky Total Security.
Besides, the company’s portfolio has been replenished with a completely new product – an adaptive service called Kaspersky Security Cloud, which goes even further to protect users from any problems they may encounter in the digital world.
Every person is unique – this is beyond doubt. The same is true for people’s online behaviour, which forms their individual digital world. That is why Kaspersky Lab experts have invented and patented the adaptive protection technology. Kaspersky Security Cloud combines all the best elements of the flagship solutions, including the market leading protection against cyber threats, and adaptive “scenarios”. Adaptivity means that the service offers protection exactly when it is needed, depending on the individual’s behaviour and the device they use.
Kaspersky Security Cloud operates according to the unique security-as-a-service scheme. It is “attached” not to the device, but to its owner via their account on the My Kaspersky portal. In addition, the service is available on both an annual and monthly* subscription basis. However, the uniqueness of the solution lies in the fact that, with the appropriate settings, the product behaves like an “adviser” that promptly tells you what to do in order to maintain a connection when it is most needed, or to avoid jeopardising your personal data when such a risk occurs.
