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Meristem unveils Zedd, an AI driven personal investment advisor

Leading investment group, Meristem Securities Limited has launched an artificial intelligent (AI) solution, Zedd which interacts with users in a human-like pattern to onboard prospective investors while offering more personalized services to clients.

In his remarks at the launch, Head Brands and Marketing, Meristem Securities Limited, Solape Akinpelu, said Zedd is modelled after a 29-year-old savvy investment advisor who describes himself as the investment sage upon introduction.

According to her, “Zedd can offer real time mutual funds rates and live stock prices. He offers guidance towards investment choices based on lifestyle and risk tolerance while guiding on-boarders through the account sign-up process.

“Zedd is social, he understands the dynamics of corporate wears through the week, casual wears on Fridays and traditional outfits for likely weekend ‘owambes.’

‘Technology is meant to make us more interactive and that’s exactly what Zedd is about. With Zedd, you never have to worry how or what to invest your funds.

Akinpelu averred that “Zedd practically guides you towards investment options that fit your fund size, risk tolerance, and duration you are willing to invest for. We understand the hurdles towards having an investment plan; from a busy schedule to a vague understanding about the dynamics. All these have been simplified by Zedd’.

Continuing, the brand chief explained that “A good thing about Zedd is being able to use it without being mandated to provide your account details or create a new account. As a matter of fact, there are no threats of illegal access to investment funds as Zedd never requests for your personal details.

Earlier in his comments at the launch, the Deputy Managing Director of Meristem, Sulaiman Adedokun noted that “The main objectives for Zedd include bridging the financial literacy gap, personalizing Meristem’s services as well as establishing the trail blazing path of Meristem”.

He said “This is another recorded first for us in the sector, an AI wealth advisor resonates more with the “millennials, a generation we are proud to serve. It is even more interesting we are launching this on the heels of our Global Investment Performance Standard (GIPs) Compliance.’

Lovers of the platform are advised to forward their questions or enquiries on starting out an investment plan, by visiting #AskZedd by Meristem on Facebook messenger @AskZedd. You can also access Zedd via