Business Hilights
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Lagos records first car winner in Dangote Cement’s “Bag of Goodies” promo

Less than three weeks after Mr Benjamin Igherighe, a Dangote Cement retailer in Abraka, Delta State, clinched the first car Star Prize in the ongoing Dangote Cement “Bag of Goodies” promo, a labourer at a block moulding site in the Lagos Island, has emerged the first saloon car star prize winner in the State.

Business Hilights recalls that the ongoing multi-billion Naira Dangote Cement National Consumer Promotion, tagged: “Bag of Goodies”, was a promotion designed by the company to build the confidence of loyalists and further draw new buyers of its cement solutions.

The winner, Mujahid Shiabu, who said he returned from Borno State two weeks ago was full of surprises as the management of Dangote Cement officially presented his car to him amid ecstasy by his other colleagues and friends.

Presenting the new car, Group Executive Director, Dangote Industries Limited, Halima Aliko Dangote, explained that the promotion is meant to give economic empowerment to Dangote Cement end-users, adding that the company had also done same for its retailers and distributors in the past.

She noted that the consumer promotion was in tandem with the philosophy of the Dangote Group to touch people’s lives by providing their basic needs.

While pointing out that Dangote Cement considered its customers as partners, Halima averred that “At Dangote Cement, we don’t just produce quality cement for customer satisfaction, we produce quality for customer excellence and that is why we are the biggest and the best.”

In his remarks, the Oniru of Iruland, Oba Idowu Abiodun Oniru, commended the Chairman of Dangote Cement, Aliko Dangote for his giant strides in industrial undertakings, noting that governments could not venture into sectors where Dangote had established his footprint.

Represented by his son and former Commissioner in Lagos State, Aremo Adesegun Oniru, the monarch said government is hugely indebted to Dangote for bolstering Nigeria’s economic growth through investments for self-sustenance even far beyond cement.

In his response, the elated star prize winner, Shuaib, said he never expected that his day would take a new turn the day he opened a bag of Dangote Cement only for him to find a scratch card inside and upon scratching it “revealed you have won a saloon car.”

He thanked the management of Dangote cement for living up to its promise saying he never expected things would turn around for him.

Also another consumer, Tiamiyu Quadri, who won a television set, was presented with his winning by Prince Aremo Oniru

Commenting on the promo, Dangote Cement Marketing Director, Mrs Funmi Sanni, urged the people to continue to buy Dangote Cement because there are various prizes for a whopping 21 million buyers, a figure she described as about 10 per cent of Nigeria’s population.

According to her, “The decision to reward end-users she said was because Dangote Cement views its customers as being at the centre of its operations and the well-being of the customers is also the well-being of the company, therefore the need to empower them through the promotion.

Also speaking, the Dangote Cement Lagos Regional Director, Tunde Mabogunje, said the consumers were too excited at the promo, and have been coming forward to collect their winnings. He noted that one of the users who bought 10 bags of Dangote Cement had scratch cards with N10,000 cash winnings in nine out of the bags.

Dangote Cement management revealed further that scores of people have come to redeem their winning cards for recharge cards worth Thousands of Naira, pointing out that the promo is a deliberate effort at rewarding the consumers.