Business Hilights
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Kwesé TV unveils Experience Centre in Lagos as dealers’ jump to 600

Latest entrant to the Nigerian Pay TV market, Kwesé, has opened its first customer experience centre in Victoria Island, Lagos.

Speaking at the opening of the centre, Mr. Zachary Wazara, Econet Media Executive, observed that the centre will enhance Kwesé retail footprint in the country as the opening was appropriately timed to join over 600 Kwesé dealers’ outlets across Nigeria, to manage the frenzy that comes with the FIFA World Cup.

He noted that the key objective of Kwesé is to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price, adding that Kwesé is focused around sports and entertainment.

According to him, Kwesé’s 24-hour sports TV station is part of Africa’s largest free-to-air network operating in over 25 countries.

Wazara averred that “Watch Kwesé Free Sports by tuning to UHF channel 32 in Lagos or on your FTA set-top-box (FreeTV channel 732) with no subscription.

“Enjoy the Premier League live, NBA, various FIFA tournaments and leagues, boxing and more.

With the Kwesé Experience Centre, consumers can purchase Kwesé TV decoders, renew their subscriptions, get assistance with Kwesé apps’ download and resolve queries.

Explaining more, general manager, Kwesé TV, Elizabeth Amkpa made it clear that “Our Experience Centre is a one-stop shop designed to support our multi-platform offering delivered via satellite TV, mobile and digital platforms.

“Whether you are interested in purchasing a Kwesé TV decoder, renewing your subscription or downloading the Kwesé TV or Kweséiflix apps, we are here for you”.

While revealing that “the first 10 walk-in customers who make a payment will be rewarded with a one-month Kwesé TV subscription”, she added that “Kwesé also offers convenient online customer service via live chat on the Kwesé website and its social media pages”.

On the design of the centre, Advapro Ltd an integrated marketing communications agency, who worked on it, said “beyond the physical design of the customer experience centre, Advapro’s in-store branding solution incorporates a customer satisfaction tool called “Do You Like Us” (DULU®)”.

Business Hilights gathered that DULU® is a turnkey solution for retail and service chain organisations, that provides continuous customer satisfaction and intelligent reporting services.

The solution is built to give real-time customer feedback to Kwesé TV and the the Kwesé Experience Centre is also equipped with an interactive area branded “FreeZone” where subscribers can perform self-service.

It would be recalled that Kwesé Pay TV was launched in Nigeria in October 2017 to raise viewer experience in Nigeria with flexible subscription plans which give customers the option to pay for 3 days, 7 days or 30days.

Analysts say the influx of Pay TV operators is an indication of confidence on the ongoing nationwide deployment of Digital Switch Over (DSO) infrastructure by the National Broadcasting Commission (NBC) which will raise TV experience and further deepen job creation in the economy.

Already, about five states are on DSO including Kaduna, Plateau, Abuja, Kwara and others.