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Just in: TEF gives outgoing CEO, Ms Parminder Vir Nigerian name, ‘Amaka’

The outgoing Chief Executive Officer of Tony Elumelu Foundation (TEF), Ms Parminder Vir (OBE), today was officially given a Nigerian name of Igbo background, ‘Amaka’ (which means ‘is good’) shortly after her opening goodwill message at the occasion of the foundation’s 2019 entrepreneurs Programme at the Transcorp Hilton, Abuja. The naming ceremony was witnessed by everybody in the house including Mrs. Aisha Buhari, wife of  the President, founder of the Foundation, Mr. Tony Elumelu and other dignitaries.
The master of Ceremony who made the cheerful but brief naming ceremony said the gesture was in recognition of Vir’s uncommon support to the spirit of the TEF in her five years stay in Nigeria as CEO of the Foundation.
Business Hilights gathered that Vir remains the first Asian woman to attend Dartfrod College of Physical Education, founded by Madame Martina Bergman Osterberg in 1885. It was the first training college in England for women wishing to teach physical education.
In1976, Dartford College was amalgamated with Thames Polytechnic and eventually incorporated into the University of Greenwich. The university maintains The Bergman Österberg Archive, a collection of material regarding her physical education college in Dartford. The Dartford College site is now operated by North West Kent College.

TEF CEO Ify Ugochukwu
Incoming CEO of Tony Elumelu Foundation (TEF), Ifenyinwa Ugochukwu

Besides, Parminder Amaka Vir has achieved widespread recognition in the UK and across Africa and India for her achievements in the fields of film, television, and the arts; investment funding and entrepreneurship. As executive producer, non-executive director, and CEO she has the kind of energy and vision that inspires others; and a track record of creating opportunities and adding value through sound strategic planning. Parminder has devoted her working life to a passionate pursuit of untapped potential – both in terms of business development to reach their markets and as a teller of untold stories from those most often without the resources to reach their deserved audience.
Currently, as CEO at the Tony Elumelu Foundation, Africa’s leading philanthropic organisation based in Lagos, Nigeria, she oversees the strategic development and implementation of its key programmes and activities. Inspired by the Founder, Tony Elumelu’s vision to institutionalise luck and democratise opportunity to create a generation of African entrepreneurs, she joined the Foundation in April 2014 to help operationalise this vision.
She designed, developed, and has implemented one of the most ambitious entrepreneurship programmes on the continent – the TEF Entrepreneurship Programme, a 10-year, $100 million commitment to identify, train, mentor, and fund 10,000 entrepreneurs from across the continent.
Prior to joining the Foundation, Parminder has enjoyed a distinguished career as an awarding winning film and television producer; private equity investor in film and media, and founder of three successful media and consultancy companies. She has served as a Board Director on UK India Business Council, Department for Culture Media and Sports, the UK Film Council, and The Indus Entrepreneurs UK.
Parminder has received numerous industry awards including the Order of the British Empire (OBE) by Queen Elizabeth II for her services to the Broadcasting and Film industry in 2002.

High point of the occasion was the announcement of 2,050 African entrepreneurs, drawn from all 54 African countries, selected to join the 5th cycle of its $100million TEF Entrepreneurship Programme after the presentation of the selection process document by Accenture Development Partners.

Business Hilights gathered that this year, over 216,000 applications were received, an increase from last year’s 151,000. Nearly 90,000 were submitted by female entrepreneurs, an increase of 45%, illustrating the Foundation’s strategy to achieve greater gender balance.

The selected Entrepreneurs will each receive non- refundable $5,000 of seed capital, access to mentors, and a 12-week business training programme, directly focused on the needs of African entrepreneurs.

Going forward, on July 26 – 27 2019, they will gather at the TEF Entrepreneurship Forum, the largest annual gathering of African entrepreneurs and the entrepreneurship ecosystem on the continent.

TEF Founder, Tony O. Elumelu, CON, who celebrated his birthday same day, said, “Every year, we face an almost impossible task to select 1,000 entrepreneurs, from the hundreds of thousands that apply. Our entrepreneurs are hungry to effect change. We know we are only scratching the surface, we see the depth of entrepreneurial talent, that all of us; government, business and indeed African society must harness to transform our economies and livelihoods. We must rally together to empower them and accelerate the change we want on the continent”.

In her goodwill message, Mrs. Aisha Buhari, the wife of the President, Federal Republic of Nigeria, commended the Programme’s impact on the continent, charging the selected entrepreneurs to contribute to the advancement of the African continent.

She said “Indeed, I am confident that these Tony Elumelu entrepreneurs will inspire deep confidence and be of immense value not just to Nigeria but to the entire continent,” she said.

Earlier in her remarks, incoming CEO, Ifeyinwa Ugochukwu, said, “The Tony Elumelu Foundation Entrepreneurship Programme has successfully empowered 7,520 entrepreneurs in its first five years of the 10- year programme.

The fifth anniversary of the 10-year TEF scheme, saw the selection of 2,050 entrepreneurs, supported by the Foundation’s partners in addition to the Foundation’s annual commitment of 1,000, bringing the total number of entrepreneurs empowered by the Foundation to date to 7,520.

TEF at a Glance
Established in 2010, the Tony Elumelu Foundation (TEF) is the leading philanthropy in Africa championing Entrepreneurship and Entrepreneurs across the continent. The Foundation’s long-term investment in empowering African entrepreneurs is emblematic of Tony Elumelu’s philosophy of Africapitalism, which positions Africa’s private sector and most importantly entrepreneurs, as the catalyst for the social and economic development of the continent.
TEF visualThe TEF Entrepreneurship Programme is open to citizens and legal residents of all African countries, who run for-profit businesses based in Africa that are no older than three years.
Applications will be judged based on criteria including: feasibility, scalability and potential for growth of the product/service; market opportunity for the idea/business; financial understanding, leadership potential and entrepreneurial skills.
Today in Abuja, it is expected that about
Before the end of the event today, selected applicants for the 2019 entrepreneurs Programme would be announced as the 5th round of the Foundation’s Entrepreneurship Programme.
Recall that annually, the Tony Elumelu Foundation opens its application portal to African entrepreneurs, with businesses of less than three years old. Through its $100million Entrepreneurship Programme, the Foundation empowers 1,000 entrepreneurs annually, who receive $5,000 in non-refundable seed capital, access to mentors, a 12-week training programme and opportunities to promote their businesses to a global audience.
The five years since the Foundation launched its Entrepreneurship Programme, it has empowered 4,000 African entrepreneurs directly and an additional 470 entrepreneurs supported by the Foundation’s partners”.
The foundation’s incoming CEO, Ifeyinwa Ugochukwu, stated that each year “we see a significant uplift in applicants”.
She added that their partners are reviewing and finalising the applications. “Over 215,000 African entrepreneurs applied from across 54 African countries, up from 151,000 applications last year, with an increase in female representation from 62,000 in 2018 to 90,000 in 2019.”