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Jumia Nigeria gets new CEO as Anammah moves up to oversee Africa operations

Leading global e-Commerce giant, Jumia has announced strategic restructuring to deepen offerings in Nigeria and across Africa.

Making the restructuring public Wednesday in Lagos, Co-founder of Jumia Group, Mr Jeremy Hodara, presented Mr Massimiliano Spalazzi, as the EVP Marketplace/Chief Executive Officer, Jumia Nigeria and revealed that outgoing CEO, Mrs. Juliet Anammah has assumed the new position of Chairwoman, Jumia Nigeria and Head of Institutional Affairs, Jumia Africa.

Hodara averred that by her new position, which does not mean elimination by substitution after repositioning Jumia in Nigeria since January 2016, she will oversee and superintend operational activities of the group in Africa.

He however made it clear that Mrs Anammah shall remain the Chairwoman of Jumia Nigeria while overseeing continental activities of the e-Commerce giant.

Business Hilights recalls that in January 2016, Juliet Anammah was named the new CEO for Jumia Nigeria, taking over from former Co-CEOs Jeremy Hodara and Nicolas Martin, who are taking the reins of Jumia Global across the 11 African countries in which the group operates.

In her remarks while taking over leadership in 2016, she noted that “My objective is to relentlessly focus on building the Jumia brand, making it the one-stop shopping destination in Nigeria by offering convenience and the widest assortment of quality products at affordable prices” said Juliet Anammah.

“We are building a platform for local and global brands to enter the market at the speed of light by going directly from the factory to the consumers. This is a game changer for Nigeria and a major shift in the way companies look at their market entry strategy,” said Juliet Anammah while reiterating her commitment to Jumia’s vision

Jumia Massi Nigeria MD
New Jumia Nigeria CEO, Mr Massimiliano Spalazzi giving insights on his delivery targets and 2020 Vision for operations in Nigeria at a press conference in Lagos on Wednesday, 22 January 2020. Photo: Business Hilights

Records show that prior to joining Jumia, Juliet Anammah was a Partner in Accenture and the Managing Director of the firm’s Consumer Goods Practice in Nigeria. She focused during her later years in Accenture on the digital consumer and route to market for consumer goods companies. She brings to Jumia her sterling qualities summed up in 24 years of professional experience with six years at senior executive level.

Addressing the media on his 2020 plan of action, new Jumia Nigeria boss, fondly called Massi, rolled out programme designed to deepen service delivery in Nigeria.

He said he will grow the Jumia tripod ecosystem which include marketplace, logistics and payment platform which is JumiaPay.

Statistics showed that in 2019, Jumia App stood out as the most downloaded e-Commerce App in Nigeria which suggests remaining the market leader within the period under review.