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The 2021 edition of the Lagos Advertising and Ideas Festival (LAIF Awards) was dominated by national telecommunications company, Globacom, which won ten awards, consisting of five silver and five bronze medals.
LAIF Awards celebrates creative excellence in the advertising industry, and, at the latest event held in Lagos last week, it rewarded Globacom for excellent works in Creative Television Commercials, Press Advertisements, Outdoor and best use of Digital and Social Media Content.
Globacom‘s Children’s Day Press Advertisement won silver medals in two categories. The first was Press Craft Original Photography award which celebrates the quality of photograph used in the press advertisement, while the second was Telecom Product Services Award.
Similarly, Globacom Roaming Advertisement also clinched two silver medals in Press LAIF Telecom Product and Services as well as Outdoor LAIF Telecom Product and Services respectively.
In the television commercial category, Globacom’s Biker Mechanic, featuring film actor and comedian, Kelechi Udegbe, and actress Eriata Ese where the reliability of Glo 4G LTE was showcased won two bronze medals in Film LAIF Telecom Product and Services and in Digital and Mobile LAIF Telecom Product and Services awards. Also in Outdoor LAIF Telecom Product and Services category, Globacom’s Feed Your Eyes won a bronze medal.
Find Your First Jay Jay, another Globacom commercial where a young buy was able to connect his father’s hero Jay Jay Okocha, using the power of Glo 4G to invite him as a surprise guest at his dad’s birthday, also clinched silver and bronze medals in LAIF Telecom Product and Services category and in the Film Craft Best Use of Digital and Social Media Content categories respectively.
The President of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, explained that LAIF Awards was the biggest award platform in the nation’s advertising industry.
The Chairman of LAIF Awards Management Board, Lanre Adisa, explained that the 2021 edition of the awards received over 350 entries from a total of 21 Agencies.
There was also more honour for Globacom recently as its creative works were also recognized in Cape town, South Africa, where it won the Loeries Craft Certificate, a Giant Film for cinematography. The award was won by Glo’s Commercial, ‘Street Football”, where young footballers dribbled their way excitedly through different streets and ended up at the stadium where they met their idol, Nigerian international striker who currently plays for Al Shabab of Saudi Arabia, Odion Ighalo.
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