Ecobank steps up digital strategy, merges 74 branches for innovative service delivery
Lead commercial banking group, Ecobank Nigeria Limited has reaffirmed its digital transformation agenda designed to boost customers’ satisfaction in latest digital platforms to do their daily banking activities.
The target of the new deal according to the bank is to reduce the need to go to elsewhere when the needed service is on hand all branches of the bank that is now with the needed digital channels.
The Managing Director of the Bank, Mr. Charles Kie said the move is part of the bank’s transformation agenda which is meant to create a fundamental shift of its banking activities to digital channels, as well as improve customers’ experience, while also reducing the cost of serving them.
In a statement, the bank said the trending digital channels in the bank are to drive the bank’s financial inclusion strategy and the cashless policy of the Central Bank of Nigeria (CBN).
Kie revealed further that as part of this strategy, the bank has enhanced its Retail Internet Banking platform with much speed and flexibility.
He said the Ecobank Mobile App that enables customers do instant payments; open accounts, as well as do instant transfers across 33 countries in Africa.
Business Hilights recalls that the Ecobank App, described as the first of its kind in Africa has an innovative payment solution including the Ecobank Masterpass that allows customers the convenience to pay for goods at merchant locations by simply scanning a QR code on their phones.
Ecobank boss averred that the bank has therefore decided to merge some of its branches across the country. With the merger Ecobank now boast of 405 branches across the country supported with top of the range technology application. According to Mr. Kie, “after a detailed analysis of the physical network of branches needed to serve our customers, the decision was made by the Ecobank Nigeria Board, and approved by the Central Bank of Nigeria, to optimize 74 out of its 479 branches.
By the ongoing seamless digital channelization, Kie disclosed that the impact on staff will be minimal, as most of the staff in the affected branches will be moved to other projects, stressing that “We are deploying staff and other resources from the merged branches to other ongoing projects, while also strengthening the existing branches to make them more resourceful and up to speed in their daily activities”.
