Ecobank plans to hit 100 million customers through innovative digital products
Apart from being a leading Pan-African bank, Ecobank has revealed its ambition to attain a customer base of 100 million across Africa with current and emerging technology-driven products that are salutary to business.
In a statement, the financial giant averred that it was its ambition to be the top consumer financial services franchise in Africa through innovation and digitalisation.
According to the bank, the key inspiration to the new idea stemmed from series of awards it won recently, the latest being the Best Digital Strategy Award at the Retail Banker International’s awards ceremony held in London last week.
Ecobank noted further that its digital strategy leveraged digitalisation for scale and universality, and was the key plank for its ambition.
Explaining more, the Chief Executive Officer of Ecobank, Ade Ayeyemi, said the award was a vote of confidence for the hard work of everyone at Ecobank, and the massive strides made in meeting the changing ways that consumers were demanding to engage with their bank.
Ayeyemi said “I’m delighted that Ecobank has achieved this recognition and rest assured that it will strengthen our determination to be the bank of choice for Africa by further developing our products and services to meet our customers’ needs”.
The Ecobank Mobile App, which is a unified banking app serving 33 Africa countries, enabling 24/7 banking services and transactions in 18 different currencies and in four major languages, has already been downloaded by over five million people.”
He stressed that Ecobank is committed to meeting the rapidly changing demands for convenience and functionality that Africans need and demand, as part of the steps towards eradicating financial exclusion from the continent.
