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Israeli international and mechanized agro giant, Dizengoff has grossed its business expansion into Wi-Fi technology in Nigeria with partnership with Ruckus Networks to tap into the massive investment windows presented by advancing internet penetration in the country.
This was made manifest in Lagos at a technology interactive session with experts from Ruckus Networks for Internet Service Providers (ISPs) on how to explore business opportunities inherent in the nation’s leap to digital economy.
In his speech, the General Manager, Technology and Innovation, Dizengoff Nigeria, Mr. Guy Rabinovich, who moderated the technology interactive session with experts from Ruckus Networks for ISPs and organisations, he observed that “Nigeria is a rapidly growing market with very huge potential. With increasing internet penetration in the economy and expansion in users of mobile devices connecting to Wi-Fi, organisations and ISPs are under pressure more than ever before to invest in technologies that are able to deliver more positive experiences.”
According to him, “Choosing the most suitable Wi-Fi technologies to deploy in different environments require organisations to be able to identify the right technologies that can better deliver solutions that create the best experiences for their users.”
Rabinovich argued that the current speed with which Nigerian companies are adopting digital technology is in need of requisite and tailor-made services that will march the desired quality of service delivery.
Opening up on the services rendered by his group for ISPs and technology-driven enterprises, Sales Director for Ruckus Networks, sub-Saharan Africa, Mr Riaan Graham, averred that “Wi-Fi and networking technologies have initially been seen as purely for data requirements.”
However, he was quick to observe that “In recent years, given the convergence of networks, the increase in data and the demands on businesses, Wi-Fi and networking solutions have become critical backbone infrastructure for companies today – across all sectors.”
In his key submission, Graham revealed that “With innovations like smart roaming, band steering and patented Beamflex+ adaptive antenna technology,” his company, “Ruckus Networks, has the ability to give everyone a strong, consistent connection to deliver full HD video and voice. This has been evident in the number of clients that have invested in Ruckus in high-dense environments globally.”
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