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Corporate data, feedback policy key to customer relationship—Korede

The Executive Director, Eliezer Workplace Management, David Korede, has called for strong corporate digital data and customer feedback platforms in growing companies so as to be guided by customer driven production policies.
Speaking at a news conference in Lagos, he said customer service in Nigeria, has been at the back seat of many companies and that has a hand in many companies drawbacks.
He noted that bad customer experiences could make or may any good company but with use of innovative technology, customer experience could be tracked so as to tilt products delivery in line with customer satisfaction.
Korede added further that “One issue is the problem of data. Some industries still have no data and feedback policy and so have no means of measuring their customers’ satisfaction. It seems more like many industries, haven solved this issue; do not know the way forward, and the implementation and changes that need to be effected, so they keep gathering feedbacks yet do nothing with them.”