Leading soft energy drink manufacturer, CHI Limited, producers of Capri-Sonne, has unveiled new brand renewal drive tagged; ‘Express Yourself campaign’ to improve brand engagement and visibility.
Giving insights on the reason behind the new campaign, Marketing Director, Chi Limited, Probal Bhattacharya, said the awareness drive is designed to connect kids and Nigerians through its pouches that showcase heroic, stylish, artistic and other expressive emojis that offer opportunities for kids to gain more knowledge, as well as build confidence.
According to him, “Capri-Sonne emoji pouches create a unique, exciting and fun loving opportunity for kids to build a closer relationship with the brand by enabling them to express themselves using the emoji pouches.
“We are optimistic that this campaign will strike a chord with kids across Nigeria by encouraging them to achieve their immense potential through a taste of fun and expression of ideas with the eight exciting limited edition Capri-Sonne emoji pouches that are available in the market”.
Bhattacharya also noted that with eight different ‘Emojis’, the Capri-Sonne limited edition pouches portray various exciting expressions that will fascinate and stir interest in kids to express themselves whilst having a taste of fun.
Earlier speaking on the use of emojis as a tool to help children understand emotions and express themselves, Mrs. Theresa Amadi, a primary school teacher, said employing the small colourful digital images or icons can be really beneficial in early learning stages.
She said, “Deploying these emojis on the Capri-Sonne pouch is a delightful way to strengthen the bond with the brand because children generally love Capri-Sonne for its delicious taste and as a valuable addition in their school bags.”
“The new Capri-Sonne pouch is a brilliant approach to engage kids in their space because it gives them more reasons to be creative, employ critical thinking, express themselves, and most importantly, to do all of these whilst having fun,” she added.
Business Hilights recalls that Capri-Sonne had been in Nigerian market for decades raising children’s excitements and happiness whenever they were served.
