Business Hilights
Tracking Nigeria's Headline Business News Online

Advans Nigeria bags Most Outstanding Customer-Centric Microfinance Bank of the Year Award

In recognition of its customer-centric credentials in product development, service delivery and brand management, Advans La Fayette Microfinance Bank has emerged winner of the Marketing Edge MostBrands and Advertising Awards of Excellenceheld in Lagos on Friday, August 27, 2021.
The award is a loud attestation to the very high equity which the company has attained in the Nigerian financial sector; and the splendid record of achievements which it has chalked up, especially in the last one year.
Business Hilights reports that Advans Nigeria is a member of the Advans group, which for 15+ years has provided innovative financial solutions to over 1.1 million clients in 9 countries, and offered a complete range of financial services that have helped to build over 5 million small businesses. As an international microfinance bank with a national license from the CBN, Advans La Fayette Microfinance Bank offers great flexibility, independence and financial security to help clients stay committed to their short and long term financial goals. The bank was incorporated in Nigeria in February 2013.
Speaking at the event, the Managing Director/CEO Mr. Gaetan Debuchy said, “we are excited to win this award. It further validates our innovative client-centric approach drawn from client feedback, to providing seamless, affordable and transparent financial services”.
“This award is no doubt a recognition of our quest to continue to promote financial inclusion through the deployment of microfinance solutions and other offerings that resonates with the lifestyles of ourclientswithin the Micro Small and Medium business segment,” said Jean-Luc Nzoubou,Deputy Chief Executive Officer.
The Marketing Edge Annual National Marketing Summit and Awards is a yearly offering of Marketing Edge magazine, one of Nigeria’s leading brands and marketing publication.