… Celebrating the Nation’s Unsung Heroes
Smile Communications, Nigeria’s leading 4G LTE broadband service provider, is proud to announce the launch of Smile Salutes 2.0, a heartfelt campaign dedicated to recognizing and celebrating some of the most underappreciated workers and professionals across the country.
Following the success of last year’s debut edition, Smile Salutes 2.0 shines an even brighter spotlight on the everyday individuals who keep our communities running — often without the recognition they deserve. From carpenters, fashion designers, and plumbers to hair stylists, drivers, technicians, and more, this year’s campaign brings visibility to these hardworking professionals while still acknowledging white-collar workers who also contribute meaningfully.
“This campaign is about appreciation — pure and simple,” said ‘Goke Olaleye, Head of Marketing Operations at Smile Communications. “Too often, we overlook the people who build, fix, design, care, and serve in ways that keep society moving. Smile Salutes 2.0 is our way of saying, ‘We see you, we appreciate you, and your work matters.’
Smile Salutes 2.0 will focus solely on recognition and storytelling,. The campaign will feature various blue and white collar professionals, and would be shared across Smile’s digital platforms and media outlets to ensure their contributions are seen, heard, and celebrated.
Nigerians are encouraged to join the conversation and share stories of remarkable individuals in their communities using the hashtag #SmileSalutes.
Smile Salutes 2.0 reaffirms Smile Communications’ commitment to staying connected to the real lives of Nigerians and using its platform to uplift the voices of those who rarely get the spotlight.
About Smile Communications
Smile Communications delivers fast, reliable 4G LTE broadband and voice services to numerous consumers in Nigeria, empowering individuals and businesses to stay connected. With a focus on innovation, simplicity, and service, Smile continues to create value and connection where it matters most.
