
Lagos International Trade Fair Stakeholders Association members shortly after their end of 2024 business year meeting/party on December 19, 2024.
The Chairman of Lagos International Trade Fair Stakeholders Association, who doubles as the current President of the Association of Progressive Traders (APT), Chief Eric Ilechukwu has revealed that a new documentary of all the private investments in the complex is being produced to showcase the progress and growth trajectory of the complex.
Speaking to Business Hilights in an interview in his office on Wednesday, January 29, 2025, he noted that the aim of the project is to package and capture every private sector investments, structures and businesses in the complex into one compact video to be laced with strategic interviews by key players for private and public viewing in order to raise the visibility and popularity of the complex to many part of the world who are yet to know what is happening in the complex.
He said “the documentary project has been welcomed by all the stakeholders and we are currently working out how best to fund and market it with the chief consultant who is the publisher of MarketSquare Publications.
“The documentary project has the voice of every president, key personalities and the ED/CEO of the complex, so it’s a good way of promoting what we are doing here to the government, the international community and potential investors from home and abroad to come and tap into the business opportunities in the complex.
Chief Ilechukwu further added that “Every business owner in the complex should key into the documentary project as it will showcase who is doing what and where you are doing it so that potential investors will spot where they may decide to come and invest. Investor here could be a Nigerian aboard who watches the documentary or a foreigner who is willing to invest in Nigeria in any of the business we are doing here. So it’s a total package that is very good for everyone doing business here.
The Stakeholder’s chairman further advised every business owner to cooperate with the committee handling the documentary project whenever they will call for advert sponsorship or any form of support.
According to him, “The documentary project is a way of us; the stakeholders and business owners, projecting and telling our own story in our own way to the world instead of letting those that don’t know much about us to telling our own story for us. I believe no one tells another man’s story better than the real owner of the story. He can never get it more right than we ourselves telling our own story the way we want it told.”