GTBank mulls WhatsApp Business Solution to deepen customer experience
As part of concerted efforts by Guaranty Trust Bank Plc, it has concluded plans to rely on the advantage of WhatsApp Business Solution to step up Nigerians digital banking experience.
The emerging service window will among other things, deliver additional channel to connect with the bank for enquiries, service requests and access to other basic banking services.
Business Hilights recalls that the bank has been at the forefront of establishing a wide range of value-adding touch-points through which customers can access banking services and interact with the bank on all account-related enquiries at any time of the day.
It is believed that with the launch of the Whatsapp Business Solution, GTBank is leveraging the platform to bring financial services closer to customers, while offering them more channels to bank, make enquiries and have their service requests treated promptly.
The bank said “Once fully operational, the Bank’s WhatsApp service will enable customers chat with GTBank on their mobile phones and request for basic banking services using the advised prompts. All service requests will be treated instantly, depending on the Internet connection of the user”.
In his remarks, the Managing Director and Chief Executive Officer of the bank, Segun Agbaje averred that “At GTBank, we are passionate about driving constant interaction with our customers to learn more about how we can serve them better as well as to provide them with the financial solutions that can add real value to their lives.
“By leveraging the WhatsApp Business Solution, we are continuing to expand our service channels as part of our commitment to making banking, cheaper, faster and readily accessible to customers wherever and whenever they choose to bank,” Agbaje noted.
