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Cadbury Nigeria unveils healthy lifestyle scheme to save at-risk children, families

Leading fast consumer moving goods (FCMG) manufacturer, Cadbury Nigeria Plc, has announced the launch of a healthy lifestyle programme aimed at bringing nutrition education, active play and fresh foods to at-risk children and their families in the country.

The new scheme will make the company join nine other countries in the Mondelez International family in the initiative, which will involve a $50 million multi-year commitment to promote healthy lifestyles and address obesity.

In a statement, the Managing Director of Cadbury West Africa, Amir Shamsi, said “this is the first-ever Mondelez International Foundation-funded effort in Nigeria. The programme, which will run over a three-year period, is targeted at nearly 6,000 children and families in nine schools. It will operate in Cadbury Nigeria (Ikeja and Ondo) and focus on nutrition and healthy lifestyle.”

The company also noted that the Foundation will partner Helen Keller International to teach about 6,000 children the importance of proper nutrition, physical activity and gardening through in-school and after-school activities.

Sarah Delea, President of the Mondelēz International Foundation said “Making a positive impact on the people and the planet is at the core of who we are,” stressing that “Since 2012, our partners and their programmes have been transforming the lives of more than a million children around the globe by increasing their nutrition knowledge, physical activity and access to fresh fruits and vegetables”.

“The addition of seven new programmes further builds on our commitment to help communities thrive and improve the well-being of school-age children and their families”, Delea added.

Explaining more on the partnership, Kathy Spahn, President and CEO of Helen Keller International, said: “We’re proud to partner again with the Mondelēz International Foundation to implement nutrition education and healthy lifestyle projects in Nigeria.

“We came together in Indonesia to improve the well-being of children and their families. We’re excited to now bring our combined expertise to Nigeria to encourage and instill healthy habits in children from an early age.”

Cadbury Nigeria remains one of the indigenous manufacturers’ of Cocoa and allied beverage products in Nigeria and other West African states.

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