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A new vista in online shopping has been unveiled in Nigeria between leading cement group, Dangote Cement and online shopping giant, Jumia Nigeria in Lagos.
According to the deal, Nigerians and corporate bodies wishing to purchase cement from 300 bags of 50kg to 600 and 900 at a time can now buy on Jumia at a giveaway price of N2,500 per bag and see them delivered without any extra cost to anywhere of their choice in Lagos, Port Harcourt and Abuja.
Explaining why Dangote Cement sealed the deal with Jumia Nigeria, Key Account Director at Dangote Cement, Mr. Mogbolu Chux, said “Dangote decided to partner with Jumia based on its credibility and excellent performance over the years in online shopping management.
“For now, the pilot scheme is live in Lagos, Abuja and Port Harcourt, but we can extend to other cities depending on the level of demand and performance of the new deal”.
“With the deal, Nigerians in need of seamless supply of cement from Dangote can now place order and pay online and wait for the delivery in record time from any of Dangote’s nearest cement plant to Lagos, Port Harcourt or Abuja.
“We are starting with Minimum Order Quantity (MOQ) of 300, 600 and 900. We may increase depending on demand surge as time goes on,” Mogbolu explained.
Earlier in her address at a conference in Lagos on Thursday, the chief executive officer of Jumia Nigeria, Juliet Anammah said the deal with Dangote Cement is part of efforts to deepen service delivery on Jumia Nigeria online platform.
She used the media briefing announce that Jumia Nigeria 2017 Black Friday Festival has attracted more than 14 million visits since the commencement of the campaign on November 13th.
According to her, “the annual sales event, which was initiated in Nigeria in 2013 by Jumia remains the busiest and largest shopping day of the year on both online and offline stores”.
“This year’s explosive Black Friday numbers demonstrates the increasing capacity and flexibility of the online retail space in Nigeria.
“We deliver to the 36 states across Nigeria, and are able to reach neighborhoods and shoppers who traditionally have not had access to a wide variety of products and deals. This year we also see the increasing interest in groceries and other FMCG products which reflect the increasing relevance of Black Friday to the average Nigerian”.
Some key highlights of the 2017 figures presented by Jumia Nigeria in Lagos on Thursday showed among other things that More than 1.9 million visits on Black Friday Big Bang. 14.4 million visits since the start of the sales event; Overall, 85% of all visits were made on a mobile device, compared to 72% in 2016; and 86,000 smartphones and counting have been sold in the past two weeks.
It was also revealed that about 380,000 – Number of spaghetti packets that have shipped out, 208,214 – The number of times the Jumia app has been installed since the beginning of Black Friday festival.
The top selling feature phone has been the Tecno T401 – (Triple Sim, Back Camera with Flash), Items sold on Black Friday 2017 Big Bang day was 174% more compared to the items sold in 2016.
This year’s Jumia Black Friday Festival featured partnerships with Intel, Pampers, Infinix, Philips, Fero, HP, MTN and Air France-KLM. For the first time, the shopping event featured a lottery giveaway with the grand prize of a brand new car courtesy of Coscharis Nigeria Limited. Another big first this year was the sales of premium cars at up to 60% off, like the Range Rover Evoque Coupe and the Jaguar XE.
FCMB is also sponsoring an extra 10% off on all orders above N5,000 that are paid for using an FCMB account on Jumia Pay.
Filmhouse Cinemas also added excitement to the 2017 event by giving away a free cinema ticket to every Black Friday shopper who has a valid Jumia order number or invoice. In addition to this the first 1,000 customers to place Jumia Express orders everyday receive a complimentary treat courtesy of McVities biscuits.
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