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Dangote Group seeks applications for recruitment as Social Media Analyst

Dangote Group, a diversified and fully integrated conglomerate with interests across a range of sectors in Nigeria and Africa. Current interests include Cement, Sugar, Flour, Salt, Pasta, Beverages, Noodles, Poly Products, Transportation and real estate with new initiatives in the Oil and Gas, Telecommunication, Fertilizer and Steel sector of the economy.

Social Media Analyst

Job Type; Full Time

Qualification; BA/BSc/HND

Location; Lagos

Job Field; Media / Advertising / Branding

Job Responsibilities

Define the brands content strategy maintain content schedule and deploy same across social media accounts in a timely manner

Monitor and report on conversations around the brand via social media while cultivating leads and sales and promoting brand awareness

Manage online community and/or blogger outreach efforts, liaising with influencers to ensure brand consistency

Campaign ideation and execution in alignment with specific marketing communications objectives

Compile report for management showing results (ROI)

Develop content strategy aligned with short-term and long-term communications objectives

Create, publish and manage distribution of engaging content to online channels and social media platforms – Video, audio, Image and text

Competence Requirements:

Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role

In-depth understanding of SEQ, keyword research and Google Analytics

Experience with social media monitoring and reporting tool e Social Studio, Sysomos

Hands-on experience with social media platforms and digital marketing campaigns

Familiarity with online content development

Excellent communication skills

Must be a team player

Educational Qualifications

B.Sc in Marketing, Communications or related field

Additional qualifications in digital marketing or social media management is a plus

Method of Application

Applicants should send their CV’s and cover letter to: [email protected] (with the relevant position included in the subject line of your email)

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