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StarTimes struggling to wrestle pay TV market from others as DSO closes in

Since the launch of StarTimes terrestrial platform about eight years ago, the joint establishment between Nigerian Television Authority (NTA) and StarTimes group of China to drive transition to digital TV experience and further neutralize the monopoly in the sector, StarTimes has been caught in the web of getting the magic want to dominate sector.

As Nigeria matches towards Digital Switch Over (DSO) by June this year, analysts say the company has a lot to do to meeting the demands of Nigerians.

But to deepen uptake by Nigerians, StarTimes has revealed plans to reward customers during the Easter period, as the Pay-TV giant announced that it would serve up a visual feast to subscribers with launching an Easter promo from March 20th to May 31st.

Startimes Hqs
A top official of StarTimes, Mr. Li Yung and founder of Business Hilights, Stan Okenwa inside the digital transsmission centre of StarTimes Abuja during the celebration of first year anniversary in July 2011.

It said the Easter promo will allow subscribers to enjoy a visual feast especially during the festive period.For viewers of StarTimes terrestrial TV (DTT) services, Classic Bouquet with over 70 channels will be open to subscribers for one week when they purchase one month Basic Bouquet service during the promo.

Several prominent channels, like StarTimes Novela E1, StarTimes Kungfu, E! , IDX, POP, StarTimes Bollywood and StarTimes Sports Life, are included in the extra offer.

In a statement, the Head of Public Relations, Israel Bolaji said, “Easter promo provides an excellent opportunity for viewers to learn more about premium channels on StarTimes platforms and fully experience the fantastic content services.

“StarTimes will always spare no efforts to offer rich, diverse and high quality television content services to African customers. If viewers subscribed one month Classic Bouquet, they would enjoy one week Unique Bouquet for free with watching over 90 channels.

“Usually it is lower or basic bouquet with a few channels that is included in the first subscription of Satellite TV (DTH), but customers can go premium directly with StarTimes,” said Bolaji.

StarTimes Hqs 2
Some journalists in front of StarTimes Hqs, Abuja during the first year anniversary.

He said customers can access StarTimes Satellite TV service and directly enjoy premium channels with one month Super Bouquet inclusively. The Super Bouquet with more than 120 channels will allow subscribers to watch numerous first-class channels including StarTimes Series E1, Fox, NGC E, NGW, StarTimes Worldfootball HD, Baby TV, StarTimes Bollywood and E!.

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