The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), will today at the Nigerian Institute of Management, kick off the second edition of its digital media training programme.
The organizers said in a statement that the Lagos Digital PR Summit is an experiential gathering of hundreds of Generation X and Millennial communicators, marketers and social media professionals from agencies, B2B, B2C, non-profit, small businesses, students and government organisations focused on achieving collective intelligence to equip and capacitate them with high-level digital media strategies, tactics and how-to’s so they can do their jobs better, train their teammates, and lift their campaign results on social media.
Special guests expected at the opening of the Summit themed: Building & Managing Relationships with Social Media, include the President and Chairman of Council, Nigerian Institute of Public Relations, Dr. Rotimi Oladele and President, Public Relations Consultants of Nigeria and Managing Director, MediaCraft Associates, Mr. John Ehiguese, amongst others. The Managing Director, The Quadrant Company, Bolaji Okusaga, will deliver the keynote lecture to build on the success of the first edition.
Distinguished members of faculty include the Group Managing Director, Prima Garnet Africa, Lolu Akinwunmi; Vice President, Communications and CSR, Airtel Nigeria, Emeka Oparah; General Manager, Marketing and Corporate Communications, First Bank PLC, Folake Ani-Mumuney; Co-founder/Managing Partner, RED Media Africa/The Future Project, Debola Williams; and Chief Innovation Officer, BusinessPlus Services, Ekundayo Ayeni. Others include Managing Director, Blueflower Limited, Chido Nwakanma; Presenter, Tech Trends, Channels TV and Founder, CFA Start-ups Hangout, Chukwuemeka Francis CFA; Lead Consultant/CEO, P+ Measurement Services, Phillip Odiakose and Digital Lead, SmartBCamp, John Obidi.
In an interview, the chairman of Lagos NIPR, Olusegun McMedal, said the Summit aims to familiarise communication practitioners with ever changing Social media landscape and preparing them to change with it, exploring and expanding their reach and tie digital communications efforts back to the bottom-line.
He averred that “Social media, when used correctly, can be an executive marketing tool, a global media for PR practice and a resource to garner consumer and competitor intelligence”.
Business Hilights recalls that the Nigerian Institute of Public Relations (NIPR) is the umbrella body of professional Public Relations practitioners chartered to regulate as well as direct its development and the practice.
