Dangote Cement has produced a total of 171 millionaires, spread across the nation, in its ongoing Bag of Goodies Promo season 2. The promo which kicked off in July is expected to produce 1,000 millionaires by when it ends.
The increase in the number of millionaires came as a result of new winners who were given their star prizes last week at ceremonies held in Lagos, Enugu, Port Harcourt and Ibadan.
Speaking while presenting the dummy cheques to winners in Port Harcourt, Regional Director, South-South Dangote Cement, Mr. George Okoro, noted that the promo is to reward Nigerians for their continued patronage over the years in using Dangote cement. He added that Dangote Cement is well committed to uplifting and raising living standards of Nigerians as well as their financial stability. He charged the winners not to relent but invest the prize wisely as to yield more benefits in the future for them.
The Dangote Regional Director disclosed that apart from the one million naira given to winners they are ready to give out one billion naira to one thousand customers, noting that other prices to be won include refrigerators, tricycles, recharge cards, and televisions.
Regional Director, Lagos/Ogun States, Mr. Tunde Mabogunje, welcoming the new winners from Lagos at the prize giving ceremony held in Ikeja, commended them for their loyalty and continuous use of Dangote Cement in their projects. He said the company is making progress because of consumers who form the end chain in the distribution of any product, adding that without consumers, no product will become a success.
Mr. Bankole George, Regional Director, South East, addressing the winners at the event held at the regional office in Enugu, tasked them to buy more of Dangote Cement as there are chances of winning as many times as possible. He said that people should buy cement and finish their projects instead of waiting so they can take advantage of the promo in a win-win situation. Specifically, he said that whoever completes his projects this period and still wins one millionaire naira in the promo has won on two fronts.
According to Director of Marketing, Dangote Cement, Mrs. Funmi Sanni, the promo came at an appropriate time to cushion the effects and impact of COVID-19 on businesses and families. Winners were presented with dummy cheques and received alerts during the presentation ceremonies held in several cities across the nation. Speaking at the prize presentation ceremonies, she noted that the promotion was to encourage the customers to continue patronizing the product, which according to her, is the best in the country.
She said the company had been making efforts to satisfy its teeming customers to the fullest, adding that apart from the premium quality of the product, the firm has also introduced several customer-driven promotional offers in order to keep their relationship intact.
According to her, a customer could only win the N1 million cash prize on collection of the scratch cards that each carries letter D, A, N, G, O, T and E to make up the name DANGOTE. She added that other prizes to be won include motorbikes, tricycles, TV sets, recharge cards, among other prizes in the promotion that will end on November 5.
Chief Commercial Officer, Dangote Group, Mr. Rabiu Umar in his remarks said following the negative impact of COVID-19 on the economy, Dangote Cement decided to award the total of N1 billion to 1,000 winners across the country. According to him, Dangote cement company deemed it fit to continue with the second phase of the promo, tagged Bag of Goodies 2 in order to give back to the society to cushion the effects of the pandemic.
Mr. Umar noted that the promo was like palliative to the teeming customers in the wake of the pandemic as most of them had suffered economic hardship caused by the coronavirus. “Despite effects of COVID-19 on global economy, Dangote cement company has decided to go ahead with the Bag of Goodies promo in order to give back to the society.
This promo is like a palliative to our teeming customers who have suffered economic hardship, occasioned by the pandemic. Therefore, this would at least cushion the effects of the pandemic. We feel that despite the pandemic, it is worthy to put a smile on the face of our teeming customers across the country. I am sure we have achieved our aim in this round of the promo, ” he said.
