To effect a seamless drive of youth population to its innovative retail banking platforms, Unity Bank Plc is set to unveil a product specifically designed for the younger generation in the age bracket of 18-35 years.
The bank said as part of plans to unveil the product, multiple award-winning singer, song writer, and creative designer, Adekunle Gold, has been named as Unity Bank’s youth brand ambassador.
In a statement signed by Head of Retail Banking and SME, Mr. Funwa Akinmade, the bank said “The choice of Adekunle Gold is a strategic partnership aimed at defining and reinforcing the bank’s brand in the youth space through value creation, product innovation and creative marketing initiatives targeted at impacting the unique lifestyle of youths and encouraging the right behaviour.”
Responding, elated Gold averred that “I am excited about this partnership because it is a platform to reach teeming youth audience, who are largely a core of my fan base by bringing them to the frontline of financial service offerings from Unity Bank, an institution that seeks to support their aspirations”.
No date has been given for the product launch.
