Africa’s Entertainment, Media industry rising on demand for personalization— PwC
The rise of increasingly personal and personalised media interaction fueled by technology and evolving customer behaviour is gaining momentum. Consumers are using an array of connected devices to organise, curate and discover their own unique worlds of media. In response,…
‘Rising travellers,’ investors’ drive hotel sector’s untapped potential in Africa’
Highlights from a new report issued by PwC have shown that Africa’s hotel sector has the potential for further growth over the next five years. An increase in the number of foreign and domestic travellers, as well as an expansion…
