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Stock Exchange website makes Alexa’s 100,000 popular world sites, best in Africa

The Nigerian Stock Exchange (NSE), has been ranked as Africa’s most visited stock exchange website and among Alexa’s top 100,000 most popular websites in the world.

The African ranking is ahead of 26 other African exchanges’ websites.

Business Hilights recalls that Alexa, an Amazon Company, is regarded as one of the most authoritative benchmarks of web traffic in the world. It tracks and reports the detailed website analytics of an unfixed number of domains amongst millions of Internet users. According to Alexa, NSE’s global traffic ranking stood at 78,552 as at December 6, 2017, which represents a 50% increase from its 156,610 position as at December 31, 2016. Closely following NSE in the ranking are Egyptian Exchange, JSE, BRVM and Nairobi Securities Exchange with ranking of 130,301, 155,653, 242,657 and 260,293 respectively.

In his remarks, Olumide Orojimi, Head, Corporate Communications, NSE said “We are delighted to see this increase in traffic to our website as it means that we are making the Nigerian capital market easily accessible to investors who are increasingly residing online”.

“At the NSE, we are committed to bridging the information gap between the Exchange and market participants, knowing the high correlation between market information (stock market prices, market data, corporate actions and news) and decision making. We are glad our website is also helping us to achieve this”.

Recent comprehensive upgrade of the NSE site pushed the site to becoming highly mobile friendly, with robust content and a cleaner layout and navigation.

Explaining the new features and rationale for the new website, Orojimi, stated that “the revamp was fuelled by feedback from users that wanted certain high demand pages easier to navigate and some key changes implemented. For example, using analytics from visits and usage of our website, we added filter functionality to the Corporate Disclosure page to enable users browse through results filed by listed companies easily. Our online visitors can now experience a more vibrant and seamless view of our offerings”.

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